Unique Cultural Product. Bomas of Kenya has over the years provided unique cultural shows products. This involves traditional dancers troupe that performs internationally renowned authentic Kenyan cultural songs and dances.

Changing Travel Trends. Tourism trends worldwide are shifting towards more participatory tourism where knowledge of local cultures and ways of life is much sought after. Kenya as a destination is committed to providing a diversified tourism product and experiences and cultural tourism is key to this diversification.

Market Leader. Interviews with many tour operators and hoteliers have indicated that BOK is still a market leader in the products that it offers to the tourists. Most of the new emerging competitors still look up to BOK in standards and pricing.

Rich Collection of Cultural Heritage. The main ethnic cultural heritage of Kenya is represented at the BOK. No other organization can rival the institution in this respect.

Assets. BOK has ample land, well-designed buildings and other structures, all in a serene natural environment.

Strategic Location. The institution is located 10 Kms from the capital city. This means it is very accessible from the many international hotels and conference facilities in Nairobi. The fact that is near the major international and local airports- Jomo Kenyatta and Wilson Airport means it also very accessible to international and domestic tourists. It is also located next to the game filled Nairobi National Park. Thus one can combine cultural-wildlife-town tour circuits.